To celebrate the four-year anniversary of the Chevrolet Colorado’s return to the market, Chevy in November announced that it is bringing two new Colorado Special Edition trucks to the market this year: the off-road-rugged Colorado Z71 Trail Runner and the street-performance-minded Colorado RST.
“The success of Colorado helped reignite the midsize truck segment, which increased 27 percent from 2015 to 2017,” said Sandor Piszar, director of Marketing for Chevrolet Trucks. “It changed what customers expected from a midsize truck, brought new customers to Chevrolet and has inspired competitors to follow Chevy’s lead.”
Chevrolet has sold 428,792 Colorado pickups in the United States from November 2015 to October 2018, and the addition of the new special editions should only serve to increase that number. Both trucks feature the CHEVROLET flow-through grille first seen on the Colorado ZR2 Bison and most recently added to the 2020 Silverado Heavy Duty.
The Z71 Trail Runner builds upon the Z71 off-road package, adding the ZR2 underbody protection, aluminum front and mid skid plates, and Goodyear® Duratrac tires. The Colorado RST features distinctive black exterior elements including a black bowtie badge on the tailgate, low-gloss black-finished 20-inch wheels and black beltline and side body moldings.
To learn about these and other Colorado special edition trucks available now, stop in and visit Sunnyside Chevrolet.